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YouTube in Challenge to TikTok to Give Shorts Creators 45 Percent of Advertisement Sales

LOS ANGELES—YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.
The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45 percent of the revenue. That compares with its standard distribution of 55 percent for videos outside of Shorts, and TikTok’s $1 billion fund for paying creators.
Hairstylist-turned-YouTube-creator Kris Collins, who goes by Kallmekris, lauded YouTube for offering revenue-sharing for Shorts.
“Other platforms are focused on getting people their 15 seconds of fame, which is great,” she said. “But YouTube is taking a different approach. They’re helping creators make stuff in multiple formats.”…

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