The NFL team formerly known as the Washington Redskins announced a temporary name change after retiring the controversial name and logo.
On Thursday, the team said it will be called the “Washington Football Team,” coming weeks after it announced that it would drop the “Redskins” moniker. Critics have contended that the name is insensitive.
The team appears to have the same color scheme of burgundy red, white, and yellow.
“For updated brand clarity and consistency purposes, we will call ourselves the ‘Washington Football Team’ pending adoption of our new name,” according to the team’s statement. “The Redskins name and logo will officially be retired by the start of the 2020 season. We encourage fans, media and all other parties to use ‘Washington Football Team’ immediately.”
The statement added: “In addition, we are rolling out an aesthetic that reflects the direction of the franchise as we progress toward a new name and design scheme.”
The team said it will undergo an in-depth process to re-create its branding and logo.
“To date, we have been pleased to see so many people putting forward their vision of what the new name and design should be on their social media channels and we look forward to including their feedback as this process progresses,” the Washington team added.
The team will over the next 50 days now have to come up with a new name and logo. The NFL season starts in early September.
“We will begin the process of retiring all Redskins branding from team properties whether it be FedExField, Redskins Park, other physical and digital spaces. We hope to complete this process in full by the team’s home opener against the Philadelphia Eagles on September 13,” it said.
The team had the Redskins name starting in 1933 but over the past several years, there was pressure to retire the name over the negative connotations associated with the symbol.
But the pressure became too great in the aftermath of George Floyd’s death in Minneapolis, which sparked mass demonstrations and civil unrest.
Red Wolves and Red Tails are among the betting favorites for the new name.
“I think it’s critically important because you don’t want to do (a name change) again,” Carnegie Mellon associate professor of marketing and strategy Tim Derdenger said recently. “You don’t want to mess this up, so they really need to take it seriously.”
The Associated Press contributed to this report.