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The Market Still Loves You

Commentary
This book—“The Market Loves You,” now in its second edition—was written in the Before Times. Looking back through it, I’m reminded of what I cared about before the world fell apart with lockdowns, mandates, and the ensuing existential crisis of civilization itself.
I wondered at first if this book mattered anymore but now I’m sure it does. The theme is meaning. Not big meaning but meaning in small things. The meaning of everyday life. Finding friendship, mission, passion, and love in the course of working out one’s life in the framework of a commercial society, which should not be narrowly construed as only a way of paying bills but rather should be seen as the instantiation of a life well-lived. We were not doing a good job of that, so my thinking when I wrote it was to inspire people to come to love what we take for granted….

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