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Getting to the Heart of Impulse Shopping

It’s a simple fact: the COVID-19 pandemic has increased the amount of impulse shopping most people have been doing. There are a lot of stats proving it, but you can simply take a look at your own life and the lives of people you know to see if it’s true for you.
Why have we been more compelled to shop for clothes, gadgets, workout equipment, hobby toys, and more?
At the heart of it is uncertainty. We’re feeling so much more uncertainty these days, and we don’t know how to handle it.
The higher the uncertainty we’re feeling about ourselves and the world around us, the more we reach for comforts and things that make us feel a little more in control. And shopping is one of those things….

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