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Elon Musk, Richard Branson & Jeff Bezos’ Best Advice for Ensuring Your Startup Doesn’t Fail

By Brook Zimmatore
Imagine some sickness with a 90 percent mortality rate: Doctors would be scrambling for a cure and we certainly wouldn’t be lining up to catch said disease. Yet, even with a 10 percent chance of success, more people are starting their own businesses than ever before. In 2021, 5.4 million applicants filed to begin their own businesses, up 53 percent from 2019. The sad truth is that a majority won’t survive.
Paradoxically, a new survey of 2,000 aspiring business owners, commissioned by Huntington Bank, found that 73 percent of those polled were “more passionate than ever” about launching companies in the near future.
Ignoring all the naysayers, in 2007 I decided to go off and create a business of my own. I had a lot of weird ideas that had no basis for my arguments such as “partners and shareholders are bad” and “I can do this on my own and not be responsible for others.”

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